Conversion Optimierung
Conversion Optimierung (© atlaris)


You want to increase the conversion rate, added value and ROI of your website? We are happy to support you on the basis of more than 12 years of experience in the implementation and optimization of digital offers.


In the Conversion Rate Optimization context, all measures that increase the value added of Internet portals / shops are summarized.

  1. Increase all relevant conversion rates.
  2. Develop a structured and ongoing conversion rate optimization process.
  3. Documentation of the learning and knowledge transfer to the employees.


The following table shows you the enormous impact of optimizing the conversion rate with constant visitor numbers on sales and contribution margin.

Before After
Visitors 10000 10000
Conversion Rate 3% 5%
Orders 300 500
Basket value 100 € 100 €
Revenue 30.000 € 50.000 €
margin 50% 50%
DB1 15.000 € 25.000 €


In order to be able to develop measurable improvements as a result of conversion optimization, the process must be established holistically - both technically and organizationally - in the company.

Performance Description
AnalysisAnalyze all relevant metrics (Web Analytics, Email) Marketing, shop system, etc.).
SoftwareReview of the software stack or technical infrastructure (CMS, shop software).
Customer JourneyAnalysis of all touchpoints that a customer goes through until purchase.
PotentialsIdentification of hurdles, problems & amp; Potentials in the Customer Journey.
HypothesesFormulation of Hypotheses for Structured A / B Tests in a Hypothesis Catalog.
Test planDevelopment of a structured test plan.
Test runsImplementation of the defined A / B or multivariate -Tests.
EvaluationEvaluation of results and determination of statistically significant winners.
ImplementationTransfer of the positive test variants into regular operation.


Henning Lange Atlaris is an expert in growth hacking and web analytics coupled with great technical expertise. We particularly appreciate the very structured, fast and effective way of working. Atlaris supported us optimally in attracting new customers and optimizing our Sales Funnel and significantly and measurably increased the value added from the Organic Search, SEM, Direct, Remarketing, Twitter & Facebook channels.


Web Analytics
Together, sessions, Sales Conversion & amp; Goal conversion increased up to + 733%.
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Max von der Nahmer

Max von der Nahmer

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