Conversion OptimizationSuccessful conversion rate optimization with experience from more than 25 conversion optimization projects.
You want to increase the conversion rate, added value and ROI of your website? We are happy to support you on the basis of more than 12 years of experience in the implementation and optimization of digital offers.
In the Conversion Rate Optimization context, all measures that increase the value added of Internet portals / shops are summarized.
- Increase all relevant conversion rates.
- Develop a structured and ongoing conversion rate optimization process.
- Documentation of the learning and knowledge transfer to the employees.
The following table shows you the enormous impact of optimizing the conversion rate with constant visitor numbers on sales and contribution margin.
|Basket value||100 €||100 €|
|Revenue||30.000 €||50.000 €|
|DB1||15.000 €||25.000 €|
In order to be able to develop measurable improvements as a result of conversion optimization, the process must be established holistically - both technically and organizationally - in the company.
|Analysis||Analyze all relevant metrics (Web Analytics, Email) Marketing, shop system, etc.).|
|Software||Review of the software stack or technical infrastructure (CMS, shop software).|
|Customer Journey||Analysis of all touchpoints that a customer goes through until purchase.|
|Potentials||Identification of hurdles, problems & amp; Potentials in the Customer Journey.|
|Hypotheses||Formulation of Hypotheses for Structured A / B Tests in a Hypothesis Catalog.|
|Test plan||Development of a structured test plan.|
|Test runs||Implementation of the defined A / B or multivariate -Tests.|
|Evaluation||Evaluation of results and determination of statistically significant winners.|
|Implementation||Transfer of the positive test variants into regular operation.|