CRM is a holistic approach to business management with the goal of establishing and consolidating long-term profitable customer relationships through personalized marketing, sales and service processes, which are supported by tailor-made CRM software. Based on years of experience, we accompany you in the selection and efficient implementation of a tailor-made CRM solution for you.


  1. Identification of relevant business processes and target groups
  2. Definition of relevant requirements
  3. Selection of the optimal CRM system based on your own business processes and target groups
  4. Efficient and error-free implementation of the CRM software
  5. Increasing customer satisfaction and understanding of your own customers
  6. Increase Customer Lifetime Value


Service Description
Analysis Getting familiar with the initial situation and creating a central concept environment.
Interviews Interviews with relevant employees in customer contact (eg Sales, Support & Marketing).
Personas Analysis of target groups and documentation of relevant customers in the form of personas.
Products Analysis and overview of the marketed products.
Processes Analysis and definition of customer processes relevant in the context of CRM.
Attributes Analysis and definition of data relevant in context CRM, entities & amp; Attributes.
Requirements Derive and define the requirements in the form of user stories and acceptance criteria that must be mapped within the CRM.
prioritization MoSCoW prioritization of requirements and feasibility check.
selection comparison, verification, Selection and purchase of suitable software based on the defined processes, attributes and requirements.
Integration Examination and planning of the optimal integration into the existing infrastructure, cost and feasibility analysis.
Implementation Implementation Process and Quality Assurance Management.
Migration Migration, Porting, and Cleansing of All Relevant Data.
Training Employee employee training through workshops and face-to-face.
Optimization Analysis and derivation of improvement potentials such as continuous integration into product development.
Value Added Optimizing Sales and Marketing Processes and Increasing Customer Value.


Stefan Wetekam Together with Max - managing director of atlaris GmbH - Econda was successfully introduced as a leading multi-site web analytics system at Cornelsen, taking the quality and understanding of our customer behavior to a new level. In the course of this, Max supported us with great technical expertise in the conception, specification and implementation of the entire customer journey as well as all relevant measuring points and segments.
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Max von der Nahmer

Max von der Nahmer

Do you have further questions about our products, services and brands? I am happy to assist you. Just call 0221 291 2364 or contact me via email for Inquiries and advice.

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