You want to significantly increase your sales, customers and added value? An optimal email marketing strategy and marketing automation is one of the most important levers for this.
We are happy to support you on the basis of years of experience in the implementation and / or optimization of your email marketing and accompany you from the analysis of the initial situation, collection of requirements, tool selection, implementation, analysis and ongoing optimization.
The goal is to optimally leverage the value added from email marketing and optimally implement the area of marketing mailings, transactional mailings, personalized mailings and email marketing automation in the company.
Increase in value added (visits, sales) from the email marketing altogether
Planning and implementation of relevant automated / rule-based mailings
Reduction of expenses for sending target-group-specific mailings
Increasing the usable attributes per customer
Reduction / stabilization of the log-off rates through more accurate addressing
In order to be able to work out measurable improvements in email marketing as a company, this must be manifested holistically - both technically and organisationally - in companies. Here is our 360 ° Email Marketing approach used.
Employees and Roles Overview.
Review of existing email marketing processes and technical implementation.
Analysis of pools and permissions per email type / client. Reporting the logout reasons.
Defining the qualitative and quantitative Email Marketing goals and ensuring regular reporting.
transactional Mailing Conception
Planning and prioritizing individual mailings, mailing routes, touchpoints, triggers and rulesets in the area of registration, purchasing process, product recommendation, upselling, feedback, reminders, personal interests.
Marketing Mailing Conception
Planning and prioritization of the individual mailings and in particular of the selections, required characteristics and connection to the CRM / customer base.
Setup of the data architecture and clarification of the interfaces.
transferring the requirements to technical user stories and a detailed specification to ensure a fast and effective technical implementation.
Management of the implementation process and quality assurance.
Analysis and derivation of improvement potentials as well as ongoing ones Integration into product development.
Atlaris is an expert in growth hacking and web analytics coupled with great technical expertise. We particularly appreciate the very structured, fast and effective way of working. Atlaris supported us optimally in attracting new customers and optimizing our Sales Funnel and significantly and measurably increased the value added from the Organic Search, SEM, Direct, Remarketing, Twitter & Facebook channels.
Henning Lange, Managing Director Giant Swarm GmbH, Serial Entrepreneur More references