Web Analytics360 ° web analytics consulting with more than 12 years of consulting experience in web analytics and business intelligence.
Atlaris helps companies implement or optimize their web analytics or digital analytics platform for the first time, to understand the behavior of their customers and users in detail, and to significantly increase their creation with the help of the acquired data. We accompany you from the analysis of the initial situation, collection of requirements, the tool selection process, the implementation and the ongoing analyzes and evaluations.
The goal is to significantly expand the use and value of their analytics software and to lay the foundation for supporting decisions in the company and in product development with valid key figures, analyzes and data as well as controlling their marketing even more efficiently.
- Error-free implementation of the Analytics software
- Mapping of all relevant measuring points and processes within the reporting system
- Understanding User Behavior and Improving Marketing Efficiency
- Analyze cross-channel information
- Analysis and identification of product improvements based on report data li>
In order to be able to work out measurable improvements from the web analysis as a company, this must be manifested holistically - both technically and organisationally - in companies. For this the 360 ° Webanalytics process model is used.
|Analytics Audit||Review and review existing tracking logic and implementation.|
|Concept & amp; Requirements||Determination of the need for analysis as well as collection of all relevant measuring points, user processes from the perspective of the end users. Through interviews and workshops, the internal requirements of the company and all relevant employees of the analytics tool as well as the implementation are recorded and documented in detail.|
|Customer Journey||Documentation and planning of all touchpoints that a customer goes through prior to purchase and verification of integration.|
|tool selection||Selection of the tool based on the analysis requirements, the system architecture and data protection criteria.|
|Shopping||negotiation of terms, qualitative criteria of cooperation and contract conclusion.|
|Third Systems||Testing and planning of potentially required connections to third-party systems.|
|middleware||Testing and planning of potentially needed middleware (Tracking Helper).|
|specification||Transferring the requirements to technical user stories and a detailed specification to ensure a fast and effective technical implementation.|
|implementation||Management of the implementation process and quality assurance.|
|Quality Assurance||Ensuring continuous integration into product development.|
|reporting||Custom dashboard setup, reports, segments & amp; Alerts.|
|Staff Documentation||Set up extensive employee documentation on reports and metrics.|
|employee training||The best analytics tool is worth nothing if it is not being used properly. & nbsp; Therefore, employees are trained through workshops and in personal conversation.|
|value||Analysis and derivation of improvement potentials as well as continuous integration into product development|